E-commerce & Business Operations
YAHA STORE
E-commerce Brand & Business Operations System
An e-commerce clothing brand combining digital branding, customer operations, product management, and a custom internal system for organizing business activities.
Role
Co-founder & Business Operations Manager
Tools
Overview
YAHA STORE is an e-commerce clothing brand I co-founded and managed, combining branding, customer operations, product organization, digital content, and business management. I developed the brand's digital presence and structured an internal system to organize products, orders, customer information, and day-to-day business activities. I also handled customer communication, online promotion, product presentation, and coordination with delivery partners. This project allowed me to combine creative work, data organization, administrative tasks, customer support, and business operations within one real-world project.
Objective
Build and operate a structured e-commerce business while creating an organized digital and operational system for managing products, customers, orders, content, and daily activities.
Problem
Managing an e-commerce brand involves keeping product information, customer requests, orders, promotions, and operational tasks organized across different activities. Without a structured workflow, daily operations can become difficult to track and manage efficiently.
Solution
I created a structured digital workflow and internal management system to centralize business information and simplify the management of products, orders, customers, and daily operations. I also established a consistent approach to digital content, customer communication, promotions, and operational follow-up.
Process
Defined the brand identity and digital presence Organized products and business information Structured internal workflows and management tools Set up processes for customer communication and order follow-up Created product and promotional content Coordinated delivery and operational activities Reviewed sales information and customer demand Adjusted products and promotions based on business needs
Responsibilities
Managed day-to-day e-commerce operations and business activities Organized product information, orders, and customer data Managed customer communication and follow-ups Coordinated with delivery partners and handled operational follow-ups Created and maintained digital content for products and promotions Supported online advertising and promotional campaigns Structured internal workflows to improve organization and efficiency Monitored sales information and customer demand Managed product launches, updates, and promotional activities Built and maintained an internal system for business management Handled administrative and data organization tasks Supported overall brand development and digital presence
Results
Created a more structured approach to managing the e-commerce business Centralized important product, customer, and operational information Improved organization of daily business activities Developed a complete digital presence for the brand Combined creative, administrative, customer-facing, and operational responsibilities in one project Built practical experience managing a real-world online business from multiple sides